Where Did the Big Spenders Go? Understanding High-Spender Attrition...

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2025-08-13 03:25:16 -

Where Did the Big Spenders Go? Understanding High-Spender Attrition and Retention Strategies

In the world of live streaming platforms like Bigo Live, high-spending users—often called "big spenders" or "whales"—play a crucial role in revenue generation. Their generous purchases of diamonds and gifts keep the platform thriving. However, many platforms face a common challenge: these valuable users tend to drop off or reduce spending over time. Understanding why this happens...

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