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2026-09-18 08:57:07 -

Luxury Watch Market Outlook: Brand Prestige as a Growth Engine

Walk into most luxury boutiques and you can buy almost anything on display. Walk into a Rolex boutique and ask for a steel sports model, and you'll likely be offered a waitlist instead of a watch. That deliberate scarcity — turning "not available" into the strongest sales pitch in retail — is central to understanding a market that's growing steadily even as it becomes harder to...

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