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2026-09-25 10:13:55 -

Books Market Consumer Demographics: Millennials, Gen Z, and Boomers Compared

Search interest in the "Books Market" has been climbing as investors, publishers, and content strategists try to make sense of a $150-billion-plus industry that is simultaneously shrinking in some formats and exploding in others. Here's a data-grounded breakdown of where the market stands, how it's segmented, who leads it, and — more importantly — what the numbers actually reveal...

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